CFP : Landscape & Heritage
CFP (Community First Partnership) Landscape and Heritage are a team of landscape and heritage consultants based in the heart of Worcestershire. They apply a collaborative approach to their projects, creating lasting change for people and places.
CFP (Community First Partnership) Landscape and Heritage are a team of landscape and heritage consultants based in the heart of Worcestershire. They apply a collaborative approach to their projects, creating lasting change for people and places.
CFP approached us seeking a brand identity and website revamp, to enhance their recognisability and ensure their work and values are reflected in their visual identity.
Deliverables
Branding
Guidelines
Branding
Guidelines
Sector
Consultancy
Consultancy
Project Responsibilities:
Additional Credits:
Image Rights: CFP UK
Pain Points
The team highlighted that their previous identity didn’t showcase the impact that their work had оn the communities they serve. Additionally, their old logo represented a focus on community parks, which is now a smaller but significant part of their much broader field of work.
Solutions
Working alongside CFP, we developed a visual identity аnd language that emphasises their positive impact on spaces аnd people, visually represented by the ripples of positive change in the icon. The “Landscape and Heritage’ typography has been added the new logo to further reinforce their field of work and avoid any audience confusion.
Logo Explaination
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Brand Texture & Colours
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